TNE NORTH FACE | VECTIV |  campaign

What do you remember after you go for a run? Is it beating your personal record or when your adrenaline kicked in during the brutal hill sprint? Is it the beautiful scenery that surrounds you, giving you a second to escape and DREAM? Or simply, all of it.

The North Face tasked us with creating three different 30-second spots for the SS24 launch, one for each of their new trail running shoes. Working with @katydberg + @bkronberg was so fun and collaborative. Each shoe had a different intensity and vibe, which we kept in mind throughout the process. We ran up and down the mountains of Montana to find the angles and chase the light. This was a dream team, thank you to everyone on this one.